Purifying, non-drying gel cleanser
Formulated for sensitive & problem skin. No added fragrance. Vegan & natural ingredients. Developed in our own Helsinki lab & made in Finland.

A deep cleanse shouldn't strip your skin - especially not when dealing with sensitive and problem skin.

Our non-foaming Gel Cleanser thoroughly dissolves oil, dirt and makeup with a potent yet skin-friendly, plant-based surfactant and conditions with hydrating sugar beet extract and anti-bacterial xylitol sugar. Your skin will feel pure, never tight.

And as a gentle reminder, which bears repeating: ALWAYS, and we really mean ALWAYS, apply the Gel directly onto dry skin, without water. That's how it's formulated. Applying to moist skin will dilute the cleansing power of the Gel. Same goes for our Milk Cleanser. 

How to use & tips

  1. Apply to dry skin without using water and massage unto skin.
  2. Rinse off with water. For a deeper cleanse, soak our re-usable face pads in war, water and wipe off.
  • Tip 1: Does it feel like most exfoliants are too harsh? Our Gel doubles as a very light exfoliant - simply leave on skin for 5-10 minutes and rinse off.
  • Tip 2: The Gel Cleanser is an excellent gentle alternative to shaving foam for sensitive beards.

Why it works for sensitive & problem skin

  • We've used a minimum of ingredients - only ten go into the Gel.
  • It's formulated without added fragrance and alcohol, with a skin-friendly preservative system and a gentle, non-ionic solubiliser/surfactant to thoroughly cleanse skin without disturbing skin's own barrier.
  • Sugar beet extract, betaine, fights dehydration and xylitol aids in inhibiting bacterial film on skin.
  • The Gel is mild enough to take off eye makeup.
  • The Gel's pH is around 5.5 (healthy skin's own pH is slightly acidic, between 4.8 and 5.5). 
  • The Gel has been rigorously tested by our founder Kristina and chemist Jaana, both of whom have a long history of sensitive and problem skin. 

Ingredients (INCI)

aqua, glycerin, polyglyceryl-4 laurate/sebacate and polyglyceryl-6 caprylate/caprate, cetyl hydroxyethylcellulose, betaine, xylitol, sodium levulinate, sodium anisate, citric acid.


Tube made of aluminium, cap made of PP plastic and outerpack made of cardboard.




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